Aside from the reach potential, Youtube allows businesses to use detailed targeting to attract leads.  

Target based on demographic, age, gender, and interests. Youtube also allows you to segment customers based on what stage of the buying process they are in.  

Placements & Ad Types Place your ads on specific channels and videos to maximize your conversion potential. Businesses can also select from a variety of ad types to most effectively target their audiences.  

Create unique advertising objectives and campaigns by choosing from ad types like display ads, overlay ads, skippable video ads, and non-skippable.  

Cost Efficiency Youtube ads are priced based on the channel and specific videos, but the default pricing structure is valuable.  

Identify high conversion potential in leads by segmenting the viewers who care about your message. Youtube’s default pricing charges when a viewer watches 30 seconds or greater of your ad without skipping. 

• YouTube has over a billion users, almost one-third of total internet users.
• More video content is uploaded in 30 days than the major U.S. television networks have created in 30 years.
• 87% of online marketers use video content. More than 500 million hours of videos are watched on YouTube each day.
• More than half of YouTube views come from mobile devices.
• YouTube overall and even YouTube on mobile alone reaches more 18-34 and 18-49 year-olds than any cable network in the U.S
• Businesses using video grow company revenue 49% faster year-over-year than organizations without video