Service: PR

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Kakadu Media Presents: PR Representation 

Kakadu Media is typically known as digital branding and advertising agency, but whether we’re creating a Facebook marketing campaign for lead generation, or building subscribers for a YouTube channel, our goal is the same: profitable lead generation.  

This is why Kakadu media incorporates PR into its mix of marketing services. While we strongly believe in the power of digital marketing, there’s no denying mainstream media exposure can boost inquiries and sales. But only if done correctly and if your business is ready to capitalize on this boost. 

PR Representation Reach

Facebook’s advertising platform has a unique ability to deliver ads to an extremely targeted digital audiences.  

Here are a few of those options: 

  • Radius Location Targeting
  • Income Level
  • Education Level
  • Industry Employment
  • Recent engagement with content
  • Purchase behavior online
  • Interests
  • Similar audiences to people that have “liked” your fanpage
  • Previous visitors of your website 

One of the first questions we’re often asked is, “What kind of media outlets does Kakadu Media use to reach a mainstream audience?”  

Print Media  

Exposure in top print publications. We will match your business to the right audience / demographic.  

Podcasts  

One of the fastest growing media platforms are podcasts. This unique channel has been instrumental in book launches and product launches.  

T.V. Appearance  

Television may not be as popular as once was, but it is still respected for its celebrity making power and has an enormous reach. There’s just something “cool” about being featured on Television which still impresses audiences.  

Top Ranked Websites  

Being featured on a top ranked website can have as much impact as being featured on popular talk show. Not only does it reach a large audience, but your content will attract future readers allowing your business to constantly be rediscovered. We’ve seen this work time and time again. .  

Is PR Right for My Business?

PR coverage is great for any business, but only if you’re business is READY to connect with and serve a sudden surge of inquiries.  

This is why Kakadu Media suggests every business get a few foundation items in place before opening a floodgate of opportunity. These items include: 

What Can PR Do For Me?

  • Lead Generation Focused Website: Good PR exposure will bring a wave a new visitors to your website, this is why your website must be prepared to meet this traffic with clear information and specific CTA’s (Call to Action) to generate leads for your business.  
  • Clear & Attractive Message: There must be a clear reason for doing business with you. Do you know what it is? Have you packaged that “thing” into a clear message that your target audience will find attractive? This is a must-do before attempting to draw in more opportunites to your business, otherwise valuable resources will be wasted on chasing bad leads or “tire-kicking” prospects.  
  • Identify Your Profitable Audience: When your message is broadcasted on large platform your language should be tailored to specifically reach your Targeted Profit Audience. Your message is not meant for everyone - it’s only meant for that specific audience you’ve previously identified. When this is done correctly a business will spend less time and money “selling” while generating higher profits. 

Ready to take the next step?

If you’re reading this far and would like help with any of the foundational items listed or would like to explore PR representation with Kakadu Media, please click the button below and we’ll be in touch within 48 hours.  

GET STARTED WITH PR

Bonus Gift: Once you’ve submitted your information below you will receive a contact list of local TV and media outlets as a gift for considering Kakadu Media. 

Our Clients have been published in these media outlets:

Techcrunch, Venturebeat, FORBES, Entrepreneur, Mashable, Wired, Complex, BuzzFeed, Business Insider, Adweek, Huffington Post, Success Magazine, Entrepreneur On Fire podcast, Unconventional Life Podcast, Eventual Millionaire Podcast