One of the questions we’re often asked is, “Where do I start with Facebook Ads?”
Facebook even lets businesses target audiences who have already visited their site through remarketing. This can help boost engagement, and can even push a lead who is on the fence into a conversion.
Facebook’s ad platform allows advertisers to choose from the following types of advertising objectives.
From here your next step is to decide on targeting and then create ads.
Facebook advertising is a budget friendly way to advertise to a detailed, targeted audience. You can advertise for as little as $5 per day.
Paired with its targeting capabilities, Facebook is able to reach audiences for a fraction of what it costs to do so on other platforms. Facebook’s cost effectiveness makes it a must for advertisers.
Facebook’s organic reach has steadily declined to the point where an average of just 0.5% of a business’ page followers will be exposed to their post updates. This is a huge blow to businesses hoping to target Facebook’s massive user base.
Because it is so difficult to gain organic reach, Facebook advertising is the only reliable way for businesses to target Facebook users.
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