The most important part of a successful online marketing program is strategy. A good strategic plan addresses the following questions.
What is currently working for profitable lead generation?
What is NOT working for lead generation?
What questions need to be addressed before a purchase is made?
Who are my best customers?
What advantage to do I have over my competitors?
These are just a few of the questions we’ll work through.
From here our marketing team will put together a 60 day launch strategy.
Part of our launch strategy is to identify the marketing assets we will need to create into order to launch your custom marketing campaign.
These marketing assets include:
Marketing Web Pages - For Lead Generation
This is where we get to work creating the assets we identified in our marketing strategy. Not a single item will be created as “filler” or “fluff,” but is Every item created has an intended purpose of lead generation.
It’s now time to LAUNCH your marketing program. Your launch will take place through a combination of paid traffic and your internal list (depending if you have one or not)
Successful marketing programs are data driven.
The data produced from your launch allows us to test our marketing assumptions and then optimize our approach. This is why targeted paid traffic is instrumental to a brand / product launch.